CHOOSE THE RIGHT
BUD NEXT TIME
CAMPAIGN
A three-piece print campaign for Budweiser.
Playing off of the name of the brand, this campaign is based on funny, relatable situations where you invite a bud to come along with you, but in hindsight, they probably weren't the right person to ask. Then finishing with the tagline, "Choose the right Bud next time," the ads create a playful and comfortable persona for the brand. 

One more time?