CADBOLL BRAND 
POSITIONING & 2-TIER 
BOTTLE PACKAGING
A sub-brand and bottle design for the Scottish whiskey distillery, Daftmill.
Named Cadboll, based on the Pictish stone located just down the road from this distillery, I crafted a complete brand positioning and narrative, supported by market research and competitor analysis. 
Included is the two-tiered system of bottles I have designed and rendered, which are both based on the appearance and iconography found on Pictish stones. The caps of both bottles are also designed from the center of Pictish shields, giving further depth to the narrative of the brand. 
HIGH-TIER BOTTLE DESIGN
MID-TIER BOTTLE
BRAND/PROCESS PRESENTATION
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