CADBOLL
SCOTTISH WHISKY

Named Cadboll, based on the Pictish stone located just down the road from the Daftmill distillery, I crafted a complete brand positioning and narrative, supported by market research and competitor analysis. 

Included is the two-tiered system of bottles I have designed and rendered, which are both based on the appearance and iconography found on Pictish stones. The caps of both bottles are also designed from the center of Pictish shields, giving further depth to the narrative of the brand. 

MID_TIER_LABEL

IN A NUTSHELL
PICTISH STONES

Found across the Lowland region of Scotland, most prominently in Fife, are Pictish Stones left behind by the ancient Pict’s, the residents of the area from 297 AD. And just down the road of Daftmill sits one of these relics of time. The Cadboll Stone,

MID_TIER_BOTTLE

HIGH_TIER_BOTTLE

HIGH-TIER BOTTLE

HIGH_TIER_BOTTLE_02

HIGH_TIER_BOTTLE_CAP

Departing from the stones themselves, the bottle caps draw inspiration from the center of Pict’s shields that were used in battle. 

The logotype of the brand was inspired from both blackletter and Scottish typography, displaying a style reminiscent of its time.  

PICTISH SHIELD THAT INSPIRED HIGH-TIER BOTTLE CAP

  • Branding

  • Packaging

  • 3D-Modelling

  • Story Telling

CADBOLL STONE
NEAR DAFTMILL DISTILLERY

Found across the Lowland region of Scotland, most prominently in Fife, are Pictish Stones left behind by the ancient Pict’s, the residents of the area from 297 AD. And just down the road of Daftmill sits one of these relics of time. The Cadboll Stone, classified as a Class II Pictish Stone, gives the family farm a unique connection to the history of their land.


The Cadboll brand incorporates iconography and inspiration from the Pictish Stones, granting the bottles the appearance of the monuments. In doing so, the bottles will act as representations of the land’s history, transforming from simply a bottle into an object of memoriabilia itself.  

MID-TIER BOTTLE

Found across the Lowland region of Scotland, most prominently in Fife, are Pictish Stones left behind by the ancient Pict’s, the residents of the area from 297 AD. And just down the road of Daftmill sits one of these relics of time. The Cadboll Stone,

@2023