EDUCATION ELA IN-HOUSE / MARKETING During one of my internships at an education company, I was tasked with creating a presentation deck for the ELA division. The main problem they were facing was that their ELA content was far too vast for them to create a sensible design system that felt cohesive with the identity and personality of all of their material. Therefore, I was tasked with creating a system that could condense the ELA division into one single visual solution, which would then be used in presentation decks.
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IN A NUTSHELLDEVELOPMENTDigital Strategy
Illustration
Marketing
CONCEPTJust as how these stories should jump off the page and immerse students in their worlds, I wanted to visualize this idea by having the characters and environment breaking out of a rip on a page. By creating a torn-page effect, I then collaged assets from each of their education materials together into cohesive scenes that felt like cohesive narratives.
While first being suggested to create a group of icons that could represent the topics and creating a system around that, I found that it would hold none of the character, excitement, and story that the curriculum was written around. With such expressive and diverse illustrations available, I decided the best way to express these stories was to have them literally pop off the page!
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@2023
Unfortunately, I completed this project on the last week of my internship and was not able to present it to the team. But after some time I heard back from my mentor saying they showed my designs and how well-received they were. I was also told how they were planning on expanding my system beyond presentation assets and into marketing and other client-facing material.
LEGACY