An experimental cheesecake package design for the grocery store brand, HEB.

In this project I designed the packaging for three different flavors of an HEB brand of frozen desserts I've named CRUMBS, relating to the crumb crust used on the cakes. With each of these designs, I experimented with the idea of conveying the flavor and vibrance of the dessert, without actually showing it. In doing so I made a collection of brightly colored illustrations for each cake that can communicate the flavorful and exciting experience to be had!