HEB CHEESECAKE
PACKAGING DESIGN
A cheesecake package design for the grocery store brand, HEB.
In this project I designed the packaging for three different flavors of an HEB brand of frozen desserts I've named CRUMBS, relating to the crumb crust used on the cakes. With each of these designs, I created packaging that would exude the aura of a vibrant and flavorful experience, elevating the box past the bounds of simply just a container for cheesecake. 
One more time?